How Do You Build Your Authority?
Finally, a business book worth reading!
Review of ‘On Good Authority: 7 Steps to Prepare, Promote and Profit From a How-to Book That Makes You the Go-to Expert’ by Anna David
To my mind, there are two types of business book: those that are worth reading and those that aren’t. Most of them aren’t. This is one of the rare ones that is. Ironically, it’s about how to write a good business book. So I guess the proof is in the pudding.
Most business books are little more than a business card. Some started life as a talk or blog post and even more should have stayed that way. And although a book can be a great business card, it needs to be more than just an advert. Readers can smell that a mile off.
‘On Good Authority: 7 Steps to Prepare, Promote and Profit From a How-to Book That Makes You the Go-to Expert’ is a short and actionable guide to writing and publishing a how-to book that positions you as the go-to expert in your field.
It takes you through a seven-step process that helps you cre…
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